California Consumer Privacy Act (CCPA) Information
Brief Information on the California Consumer Privacy Act (CCPA) and the rights of California Residents when using this site.
The following is an excerpt from CSOOnline.com and was accessed on 2019/12/04:
What is the CCPA?
AB 375 allows any California consumer to demand to see all the information a company has saved on them, as well as a full list of all the third parties that data is shared with. In addition, the California law allows consumers to sue companies if the privacy guidelines are violated, even if there is no breach.
What data does the CCPA cover?
The California law takes a broader approach to what constitutes sensitive data than the GDPR. For example, olfactory information is covered, as well as browsing history and records of a visitor's interactions with a website or application.
Here’s what AB 375 considers “personal information”:
- Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier IP address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers
- Characteristics of protected classifications under California or federal law
- Commercial information including records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies
- Biometric information
- Internet or other electronic network activity information including, but not limited to, browsing history, search history and information regarding a consumer’s interaction with a website, application or advertisement
- Geolocation data
- Audio, electronic, visual, thermal, olfactory or similar information
- Professional or employment-related information
- Education information, defined as information that is not publicly available personally identifiable information (PII) as defined in the Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99)
- Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities and aptitudes
What are the key privacy provisions in the CCPA?
Companies must allow consumers to choose not to have their data shared with third parties. That means that companies will now have to be able to separate the data they collect according to the users' privacy choices.
Read the Full Article on CSOOnline.com.